Oracle Buys Social-Media Marketing Startup Vitrue
| Oracle snapped up Atlanta-based social–media-management company Vitrue for a reported $300 million as consolidation in the space picks up. Big enterprise companies such as Oracle, Adobe and Salesforce have all acquired companies that manage or measure … |
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AdAge.com
Marketo Introduces First Integrated Solution for Social Marketing Automation
No other marketing automation or social media marketing product offers this degree of synergy between social campaigns and traditional digital and offline marketing activities. Word of mouth has always been the most effective form of marketing.
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Social Media Pioneer and Disruptor Capital CEO Pete Snyder Named to "Leaders …
New Media Strategies, which he founded in 1999, led to the creation of the booming social media marketing industry. New Media Strategies, the first social media marketing company, remains the largest player and market leader in that field.
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