SEO or search engine optimization is based on a number of criteria required by the search algorithms in order to be found in the SERPs ( Search Engine Results Pages). Some of the factors include keywords and phrases, content relevance, and social proof to name a few.

The only Professional Business Social Media platform..

400 347 million professionals are members, including
the influencers, the educated, and the highest average salary
of any Social Media platform.

No LinkedIn is the ONLY professional social media business channel.
NOTE: There are similarities between LinkedIn Messages and an e-mail account. Like email, the courtesies and responsibilities of utilizing the service are on the individual.