Patty Farmer’s Marketing Media and Money Magazine, 1st Quarter issues for 2019 Within the pages of the magazine you will find my article … (page 16 to 18 I believe) Rocket Your Small Biz To The Top Of Search Using Voice I’m Talking about voice search LOL See what I did there? It’s more natural for […]
Elaine Lindsay’s Article on Voice Search in #M3Mag Read More »
People Connect through Stories Back in the school yard – and in my day that was before computers – there were bullies and friends and jocks and geeks and all sorts of people interacting. As Will Smith said in a TV interview, he was stupid at 14 but it wasn’t recorded for posterity and shown
Restoring Social’s Promise #SMCamp 2018 Read More »
I’m thrilled to update this post from July 13 2011 when i spoke about P2P in my post regarding conversation not hard sell tactics. I recently attended IZEAFest the Influencer Marketing conference in Kissimmee Florida. The over arching themes were about being real and building a relationship… essentially ‘Conversation NOT Hard Sell’. This is a
Conversation NOT Hard Sell Read More »
My Christmas Tree is Baby Poop Brown: in daylight! A couple of years ago my son bought me a beautiful white Christmas tree. I loved it. I got red and turquoise decorations to make it jazzy. It gives me joy, just like Herbert, the 3-foot moose with a sleigh, currently in my living room. This
Baby Poop Brown: Christmas Tree Woes and Social Media Savvy! Read More »
Or… How to help people find your expertise If I asked you where to find something on your website – some information, a product, a video – you’d know exactly where to look. You’re so familiar with your information, and so capable in your expertise, that it’s really, really difficult to understand that for a
What is obvious to your client? Probably not what you think! Read More »
Introducing R E O I For a few years now, we’ve been talking about ROI and how it can be difficult for small business to really calculate the impact of social media directly. I believe we are looking at it from the wrong perspective, Social Media is not a separate entity. Not a stand-alone. For so
R.E.O.I. ♦ TROOL’s New Digital Marketing Equation Read More »
A great change of pace New Networking Meetup Group and a Bonus ‘How I got here story’ reminder! Imagine my surprise when Sophie Smith-Doré, the entrepreneur, who had chosen my name in the introduction game, from the bag, that Nadia Stemberga was passing around, started to speak. Sophie said “Elaine Lindsay works at TROOLSocial
New Networking Meetup Group and a Bonus ‘How I got here story’ reminder! Read More »
The depth and the brilliance of this slideshare will whet your appetite- can’t wait for the new book! Stan Phelps has done it again! I’m looking forward to getting to talk about this Blue Goldfish on BBPTV with him in early 2016!! Blue Goldfish – Using Technology, Data and Analytics to Drive Both Profits and Prophets
Stan Phelps is Coloring Another Goldfish!! Read More »
Heads UP – Tomorrow -April 21- Mobile Search Completely Changes. As per the Google blogpost, tomorrow April 21st, Google’s mobile friendly algorithm update will begin rolling out. Its not just making sure your website is Mobile responsive: It’s much more than that. They say it will be even bigger than Panda and Penguin. I’m not
Mobile is NOW are You Ready? Read More »
3 Top Requirements for Successful Brand Positioning 1 Define Your Differentiators Precisely 2 Use Consistent Voice, Messaging and Interaction 3 Be a Real Person In today’s world where every little company can compete in the global marketplace, brand positioning has gone beyond smart marketing and become a marketing essential. Your digital presence must immediately define
3 Top Requirements for Successful Brand Positioning Read More »
