@ the corner of Search & Social Integration!

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1 Social Media Strategy

1 Social Media Strategy

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by the way. It doesn’t matter if we review a photographer’s website or the site of an IT agency, most seem to invest little time in social media efforts or campaigns.

It’s hard to determine the ROI of a social media campaign. The tools that help in that determination are paid, most of the time. A small business owner that isn’t convinced about any ROI at all, won’t make that investment. Of course ROI is heavily depending on a number of factors. How do you convince the customer to buy in a tweet, for instance? Nigel’s comment on my previous post about social media got me thinking:

I also like social media but how do you target the “ready to buy” segment instead of people “Browsing”.
Nigel Abery, oaklaurel.com.au

You don’t buy a hammer to drive a nail in a piece of wood, but to build a bench. Growing an audience using social media, like I mentioned in my previous post, is a means to an end. The ultimate goal of all your social media efforts is of course to sell stuff and make money. It can even be the first step in a multistage (sic) process: get more newsletter subscriptions via Twitter to sell your ebook, for instance.

Now how will you be able to trigger that social audience to purchase your products or services? I did some digging on the interwebs. There is a lot to be found on the subject, but no user manual that works for everybody. Unfortunately, but not unexpected. It’s not an exact science, of course. But I’ve come up with some insights nevertheless :)

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Search & Social I’m craving steak find it for me

Search and Social I’m craving steak, find it for me

I’m craving steak. What was that new restaurant?

I know I saw it the other day in my stream, not sure what platform – I think it was my friend Patricia Wall who mentioned it.  Wait a minute – maybe it was one of her friends?  I can’t remember.  That’s okay, because the search engines will find it for me.  Back in 2011 I predicted that social platform interactions would start having an impact on search results.  By 2012, Google had started proving my prediction.

Now I make a point of responding to posts that have something interesting, like a restaurant or funky shoes, as my response will be the trigger for the search engines to include related information the next time I’m asking them to trigger my memory of a restaurant.  This works for my friends too, as my social network activity affects their search results just like their social activity can affect mine.

Plussing or commenting on any post is like building a scrapbook online.

I don’t have to look back through the scrapbook of my platforms for my comments, because Search is integrating many social interactions for me.  In fact, if I’m clever with my search phrase, it could bring up the actual post that mentioned the restaurant to remind me of the name.

I hope the restaurant in question has claimed their free Google Places page so that they’re easy to find.  For restaurants and any bricks and mortar businesses, a Google Places page will impact any local search.  If they don’t have a site, maybe they’ve taken advantage of a directory site like Yelp or Urbanspoon to have some web presence.

I hope you’re updating all your profile information regularly as that’s how your clients find you.

When you’re active on your social platforms, commenting on and sharing  those interesting posts, you become easier to find.  When you take advantage of social platforms directly linked to Google, like Google+ and YouTube, you are really loading the search in your favour.  The advent of Google’s semantic search makes your efforts in social have an important impact on your ability to be found in search.

Besides making great friends and discovering cool stuff online, building your online scrapbook of interests is part of building your presence as an interesting person that your potential clients can come to know, like and trust.  Plus on!

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Testimonials
  • Pat Durant

    Internet Marketing Club

    This was fantastic! Elaine Lindsay has another event coming up soon! (sic) Contact us ! You really don't want to miss it! She is the woman!  Pat Durant Sales Representative Royal LePage Performance Realty 

  • Caroline Midgley

    Internet Marketing Club

    Thanks so much for a superb presentation on Google+ last evening at the Internet Marketing Club.  Your introduction, explanations and tips on using Google+ and hangouts were valuable. Looking forward to putting them into action.  Thanks for sharing your passion and your knowledge with us. With appreciation and gratitude to you and Paul for a very informative and inspiring evening.

  • Derek Lepine

    Internet Marketing Club

    Just wanted to send you a quick note thanking you for the valuable information you shared last night at the Ottawa Internet Marketing Club.
    Also enjoyed our conversation in the car.
    Have a great day  Regards,        World Financial Group        WFG Opportunity
  • Ken Sundheim

    Social media consultants and SEO professionals are in abundance…though, there is a scarcity of very competent, knowledgeable people in the industry.  Luckily, in Elaine Lindsay, you've found a gem.  My company came to Elaine with some complex social media and search engine problems and Elaine treated my company as if it were hers making sure to do the work necessary to execute on our goals.  Needless to say, we've found our social media and SEO professional.

  • Robin Cee

    "I had the PLEASURE of working with Elaine this year! she instantly zoomed in on the weak spots on my website and social media sites, she gave me such helpful advice to make the sites really pop and catch more traffic. she also advised  me how to tighten up my sites and make them more representative of me and my art. i would recommend her to ANYONE, she truly knows her stuff!
    Comedian Robin Cee  

  • Kevin K. Lau

    Elaine is an amazing person to work with. She has that unique ability to automatically connect and relate with someone. I've had the opportunity to interview her personally and her knowledge of SEO and social media is truly incredible! She is particularly great on Google+. I highly recommend that you work with her if you want to be found on the internet!
    Kevin K. Lau Online Marketing Manager at Quorum | Network Marketing Business Coach

  • Dr Nathalie Beauchamp

    ”The Maximizer’

    I call Elaine Lindsay the Maximizer. Elaine has the expertise to help any business owner bring it all together when it comes to their online presence. If you want to make sure you are leveraging your social media efforts and Google resources, she is your go to gal! Dr. Nathalie Beauchamp Santé Chiropractic and Wellness Centre

  • Tim Jones

    Elaine,
    I just wanted to drop you a note and THANK YOU so much for you help with my recent problem.  After months of trying to get something done on my own, it was not until I requested your assistance that I was able to get it resolved, and THE SAME DAY I might add.
    Thank you again for all the great work you do.  You are an excellent Google Plus Ambassador!  Tim Jones TV Spokesperson  G+ Hangouter

  • Sal Alhakkak

    Internet Marketing Club

    Good evening Elaine, Thank you for a great presentation, you opened my eyes to a brand new world. I thought I am doing kind of OK, I found I need a lot to learn. For that I am grateful. Looking forward to seeing you soon on upcoming events and trainings. Respectfully yours, Sal Alhakkak 

  • Stephen Eiler

    Stephen Eiler Instructor, Business Everest College Ottawa East

    Thank you so much for talking to the students today. I had all sorts of feedback after you left about how inspirational you are. Thanks so much!
    Would like to Introduce you to the chair of the Everest East Ottawa college campus and invite you to be on the PAC committee for the college. Stephen Eiler Instructor, Business Everest College Ottawa East

  • Sandra Tisiot

    Elaine
    Wow, your content was amazing.  The ladies really loved it.
    I wanted to give you a quick thanks and let you know I will be in touch.
    Many thanks,
    Sandra
  • Stephen Eiler (2)

    Thanks Elaine – Again, you were an amazing inspiration to the class.  They are still talking about it.    As a result of your visit, more of the students are taking the entrepreneurship option more seriously. Stephen Eiler Instructor, Business Everest College Ottawa East 

  • Kim Reynolds

    I had a fabulous lunch today for so many reasons: The highlight, I had lunch with social media genius and all round cool woman Elaine Lindsay. I only met Elaine recently at a networking event, but at lunch today I met the woman with the big heart behind the business. She gave me lots of great advice, personal and professional. Thanks Elaine! Kim Reynolds  Kim Reynolds Creative

  • Jacki Feijoo 

    "We used Elaine for an in depth Google+ training. She is absolutely amazing.She has exceptional knowledge of Google and Google+ and how it works and the training is very easy to follow along as she uses live examples. I would highly recommend Elaine hands down to all my business associates as the Go-To Gal for Google+. Thanks Elaine Lindsay!"

  • Bruce Garber

    Even first generation users don't know it all. Here on Google+ friend's continue to teach each other new tip's and trick's. Thank you +Elaine Lindsay for being a leader in this space. Bruce Garber 'Highlighting ordinary people doing extraordinary things'

  • Michael P Donnelly

    Ceasar's Windsor Meeting Planners Symposium

    Hello Elaine, my hope is that your trip home was comfortable. It was great meeting you, I thoroughly enjoyed your company, your presentation was immensely informative and have already started using what I have learned. Looking forward to our paths crossing again. Mike
    Michael P Donnelly Wine01Tutor/Casino du Vin

  • Tana Heminsley

    I've had the privilege of getting to "hangout" twice so far on Google + as part of Elaine's show - Business Banter Plus.

    Each time Elaine has been incredible at helping myself and the others in the session to feel welcomed and supported to be our best on the call.

    From her professionalism in getting us to the hangout and all the logistics that go along with it, to the warmth and fun we had on the call as she guided the conversation; to her ability to share the word in the social sphere; Elaine modeled authentic leadership throughout.

    We even had some fun with the special effects in our first hangout, which added to the experience as well.

    I'd recommend Elaine to anyone creating an online presence and wanting to reach the world with their work. And she'll make sure you have fun while creating a successful experience. Thank you Elaine  Tana Heminsley Author, CEO and Founder, Authentic Leadership Global, Inc.

  • Tammy Plunkett

    "After having Elaine Lindsay optimize my search and social profiles, starting with the about tab on my Google+ profile,  I was contacted by someone who was looking for a graduate of a specific class I had taken 2 years ago.
    (The searcher typed was "Practitioner using Intuition Intensive by Dr. Mona Lisa Schulz" and I came up 5th after Mona Lisa herself :) )
    We are now collaborating on several speaking opportunities. It was the first time that someone found me and hired me straight from a Google search." 
    Great talk you gave today, I always learn something more every time!
    -Tammy Plunkett
  • Dr. Nathalie Beauchamp

    'The Maximizer'

    I call Elaine Lindsay the Maximizer. Elaine has the expertise to help any business owner bring it all together when it comes to their online presence. If you want to make sure you are leveraging your social media efforts and Google resources, she is your go to gal!

  • Kathi Rabil

    Elaine’s grasp of Search Engine Optimization (SEO), network connections and Google+ engagement position her as a leading expert of digital search and capture strategy. An  SEO ninja and early adopter of Google+ and Google HangOuts technology, she participated, along with other G+ Community members, in the first ever HIRL (Hangout in Real Life) in New York City in February 2012. This is a team member you want in your corner as you navigate the challenges of internet marketing!

  • Shawn Murphy

    I have tremendous respect for people who know their work inside and out. It’s a joy to watch them do their work: it appears effortless and joyful. This is the case with Elaine. She helped us wade into the pool that is Google+ and learn how to use it to our advantage. She gave us the tools, support and encouragement to turn Google+ into an important channel in our online presence at SwitchandShift.com.  You rock, Elaine! Shawn Murphy, MBA KAI Partners, Managing Director of Organizational Development| Switch & Shift

  • Sandra Tisiot

    Women in Business Conference

    Oct 17 2014Women in Business Logo

    Dear Elaine,

    Thank you for speaking at the Power Up Your Sales ½ Day Conference.

    The turnout was right on target and I am sure that was due to the knowledge and expertise of our speakers.  It came across and I've had nothing but rave reviews from our attendees. 

    I certainly think we could have made a day out of it.  The women really loved the information you had to share on Google+.

    Thank you again and all the best success to you.

    With thanks,

    Sandra Tisiot

    Founder and President

    Women In Business Conference

    Sandra@sandratisiot.com

     

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