@ the corner of Search & Social Integration!


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Search & Social I’m craving steak find it for me

Search and Social I’m craving steak, find it for me

I’m craving steak. What was that new restaurant?

I know I saw it the other day in my stream, not sure what platform – I think it was my friend Patricia Wall who mentioned it.  Wait a minute – maybe it was one of her friends?  I can’t remember.  That’s okay, because the search engines will find it for me.  Back in 2011 I predicted that social platform interactions would start having an impact on search results.  By 2012, Google had started proving my prediction.

Now I make a point of responding to posts that have something interesting, like a restaurant or funky shoes, as my response will be the trigger for the search engines to include related information the next time I’m asking them to trigger my memory of a restaurant.  This works for my friends too, as my social network activity affects their search results just like their social activity can affect mine.

Plussing or commenting on any post is like building a scrapbook online.

I don’t have to look back through the scrapbook of my platforms for my comments, because Search is integrating many social interactions for me.  In fact, if I’m clever with my search phrase, it could bring up the actual post that mentioned the restaurant to remind me of the name.

I hope the restaurant in question has claimed their free Google Places page so that they’re easy to find.  For restaurants and any bricks and mortar businesses, a Google Places page will impact any local search.  If they don’t have a site, maybe they’ve taken advantage of a directory site like Yelp or Urbanspoon to have some web presence.

I hope you’re updating all your profile information regularly as that’s how your clients find you.

When you’re active on your social platforms, commenting on and sharing  those interesting posts, you become easier to find.  When you take advantage of social platforms directly linked to Google, like Google+ and YouTube, you are really loading the search in your favour.  The advent of Google’s semantic search makes your efforts in social have an important impact on your ability to be found in search.

Besides making great friends and discovering cool stuff online, building your online scrapbook of interests is part of building your presence as an interesting person that your potential clients can come to know, like and trust.  Plus on!

Start Social Where You Live:Social Media Tip

Start Social Where You Live! Social Media Tip

We acknowledge that social is here to stay. We work on ways to engage our target audience and grow our followers every day. In a nod to an old adage “Charity begins at home” I have created a new adage: “Social begins where you live”.

We often don’t think about those closest to us, our friends, our families and our local businesses as those with whom we ought to share our handles. This is a great and often, untapped resource. You never know who your connections and followers may have connecting and following them: These secondary connections and followers could in fact be part of your targeted audience.

It’s often the simplest things we forget to do, or don’t think to do because it seems so simple.

When we make it easy for people to give us a helping hand, most are more than willing to do so. My suggestion to you is to create a document, or a list (List.ly is great for this)  you can easily share, and that includes all your handles and links for all the social sites that you use both for personal and for your business.

I have named my List  ‘Please join me on my social sites’.   List each of the social platforms you use most, with all the handles related to that platform. Many of us have more than one handle for sites such as Twitter and Pinterest [some have both personal boards and business boards].

This seems like such a simple thing to do yet it can grow your audience exponentially.

Below I have listed my social sites and added the link to My List.ly List.

Please Join Me on My Social Sites (list.ly)

My Social Sites**



LinkedIn: http://ca.linkedin.com/in/elainelindsay/

Twitter: https://twitter.com/troolsocial


Pinterest: http://www.pinterest.com/troolsocial/

Tumblr: www.troolsocial.tumblr.com
**All links etc. provided as is. All of the information in this document was viable at time of creation. All things online change and at times the links etc may become obsolete. ©TROOL Social Media 2013


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  • Stephen Eiler

    Stephen Eiler Instructor, Business Everest College Ottawa East

    Thank you so much for talking to the students today. I had all sorts of feedback after you left about how inspirational you are. Thanks so much!
    Would like to Introduce you to the chair of the Everest East Ottawa college campus and invite you to be on the PAC committee for the college. Stephen Eiler Instructor, Business Everest College Ottawa East

  • Shawn Murphy

    I have tremendous respect for people who know their work inside and out. It’s a joy to watch them do their work: it appears effortless and joyful. This is the case with Elaine. She helped us wade into the pool that is Google+ and learn how to use it to our advantage. She gave us the tools, support and encouragement to turn Google+ into an important channel in our online presence at SwitchandShift.com.  You rock, Elaine! Shawn Murphy, MBA KAI Partners, Managing Director of Organizational Development| Switch & Shift

  • Stephen Eiler (2)

    Thanks Elaine – Again, you were an amazing inspiration to the class.  They are still talking about it.    As a result of your visit, more of the students are taking the entrepreneurship option more seriously. Stephen Eiler Instructor, Business Everest College Ottawa East 

  • Dr Nathalie Beauchamp

    ”The Maximizer’

    I call Elaine Lindsay the Maximizer. Elaine has the expertise to help any business owner bring it all together when it comes to their online presence. If you want to make sure you are leveraging your social media efforts and Google resources, she is your go to gal! Dr. Nathalie Beauchamp Santé Chiropractic and Wellness Centre

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