I know I saw it the other day in my stream, not sure what platform – I think it was my friend Patricia Wall who mentioned it. Wait a minute – maybe it was one of her friends? I can’t remember. That’s okay, because the search engines will find it for me. Back in 2011 I predicted that social platform interactions would start having an impact on search results. By 2012, Google had started proving my prediction.
Now I make a point of responding to posts that have something interesting, like a restaurant or funky shoes, as my response will be the trigger for the search engines to include related information the next time I’m asking them to trigger my memory of a restaurant. This works for my friends too, as my social network activity affects their search results just like their social activity can affect mine.
I don’t have to look back through the scrapbook of my platforms for my comments, because Search is integrating many social interactions for me. In fact, if I’m clever with my search phrase, it could bring up the actual post that mentioned the restaurant to remind me of the name.
I hope the restaurant in question has claimed their free Google Places page so that they’re easy to find. For restaurants and any bricks and mortar businesses, a Google Places page will impact any local search. If they don’t have a site, maybe they’ve taken advantage of a directory site like Yelp or Urbanspoon to have some web presence.
I hope you’re updating all your profile information regularly as that’s how your clients find you.
When you’re active on your social platforms, commenting on and sharing those interesting posts, you become easier to find. When you take advantage of social platforms directly linked to Google, like Google+ and YouTube, you are really loading the search in your favour. The advent of Google’s semantic search makes your efforts in social have an important impact on your ability to be found in search.
Besides making great friends and discovering cool stuff online, building your online scrapbook of interests is part of building your presence as an interesting person that your potential clients can come to know, like and trust. Plus on!
We acknowledge that social is here to stay. We work on ways to engage our target audience and grow our followers every day. In a nod to an old adage “Charity begins at home” I have created a new adage: “Social begins where you live”.
We often don’t think about those closest to us, our friends, our families and our local businesses as those with whom we ought to share our handles. This is a great and often, untapped resource. You never know who your connections and followers may have connecting and following them: These secondary connections and followers could in fact be part of your targeted audience.
It’s often the simplest things we forget to do, or don’t think to do because it seems so simple.
When we make it easy for people to give us a helping hand, most are more than willing to do so. My suggestion to you is to create a document, or a list (List.ly is great for this) you can easily share, and that includes all your handles and links for all the social sites that you use both for personal and for your business.
I have named my List ‘Please join me on my social sites’. List each of the social platforms you use most, with all the handles related to that platform. Many of us have more than one handle for sites such as Twitter and Pinterest [some have both personal boards and business boards].
This seems like such a simple thing to do yet it can grow your audience exponentially.
Below I have listed my social sites and added the link to My List.ly List.
**All links etc. provided as is. All of the information in this document was viable at time of creation. All things online change and at times the links etc may become obsolete. ©TROOL Social Media 2013