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Page One Google  Search- Not there?
The Competition is Taking Your Money

If you are NOT  Page One Google Search your competition gets your customers!

What do you Google ?  Movie times? Addresses and directions? Answers? Chances are you found what you wanted on the first page of your search results.  When was the last time you actually went past the first page to find something?  It’s a safe bet that your customers aren’t going past page one either.

Are your potential customers going to find you on page one when they’re shopping for your product or service?  Historically climbing the Search results ladder was all about things like page rank, keywords and backlinks.  Great content is, and always has been, critical to your Search results.  When you tie Google + and Authorship to your blog or web page you can get more lines in the SERPs  and your profile picture on page one,  crowding out your competition.

Consistency in your data has become essential so that all your online presence is contributing to your climb.  Connecting all your online dots builds your web presence and your position.

You can also boost your climb in the Search ranks with targeted use of social engagement.  When maximized, your Google + profile will help you claim your Google Authorship to build your credibility as an expert in your niche. More credibility equals better Search results.

elaine-Lindsay-G-Plus-About-tab-page-one-google-search

A  fully completed and well optimized Google plus about tab should be your starting point for all your social interactions.

 

 

 

 

 

 

Social Proof has also become a major factor in your search engine optimization strategy.   The connections you build through social expand your reach, growing your following and traffic.  This is the kind of traffic that leads to sales because it comes from personal interaction. People want to do business with the people they Know, Like and Trust.  This growth  impacts Search and your placement in the SERPs.

You can become a go-to source for information, which brings you up on the first page in search results and  first choice for purchasing.

Get on Page One Google Search you want to be found first! Right?

‘Tweet-gagged’ Twitter Mute Function tweetgagged

This Twitter Mute Function could be a nightmare for small businesses that are just trying to get their message out. Or could it be a useful tool for skimming off those who BROADCAST endlessly, self-promoting sales-y drivel with no real value or creativity.  Perhaps they ought to be ‘Tweet-gagged’.

You decide.

I read the info and immediately thought ‘Tweet-gagged’ that’s what people can say when they find out their 95% self-promoting tweets are no longer being seen by a majority of tweeters.

Based on the first few paragraphs of the  Twitter blog post below, I have bolded the content that gives me pause.. I am playing devil’s advocate so I am not saying this will definitely happen, simply that it could happen.
You will find my comments directly below the quoted text.

From Twitter Blog may 12 2014 By Paul Rosania (@ptr)

Today we’re beginning to introduce a new account feature called mute to people who use our iPhone and Android apps and twitter .com.(1) Mute gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience.

In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you’d like to hear from less.(2)

Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline,(3) and you will no longer receive push or SMS notifications from that user.

The muted user will still be able to favorite, reply to and retweet your Tweets; you just won’t see any of that activity in your timeline.(4)

The muted user will NOT know that you’ve muted him/her,(5) and of course you can unmute at any time.(6)

My Comments on the Twitter Mute Function

  • (1)  Correct me if I’m wrong but, is that not “All tweeters?”
  • (2) This could be very useful for all those tweeps who only want to sell you followers, up until now i have added them to a public list called ‘Selly Selly NO NO‘ not much shame factor there, however it does separate them for me.
  • (3) On the surface this seems like a good thing, less tweets and retweets cluttering up the stream UNTIL ( dun dun dun…for effect)
  • (4) The aforementioned result of ‘muting’ could end up putting you in a really unfortunate place the ‘Bad Netiquette Pool’. I believe it is imperative to say ‘thank you’ for RTs and MTs and favorited tweets. Once you mute someone any and all of their tweet love/RTs etc will NOT be apparent to you.  I can see this becoming an issue for some who perhaps, mute too many early on and then drown in the  ‘Bad Netiquette Pool’
  • (5)   Because the muted tweeter (‘tweet-gagged’) has no idea what you have done they will wonder why no tweet-love from you?  Should they get offended and call you out on your lack of Netiquette (4)  you may have to (6) a lot!

Check out the full post on Muting a Twitter User  Let me know what you think in relation to the points I’ve made or any other points you want to mention.

OMG How Do The New Anti-Spam Laws {CASL}Canada Affect My Biz?

This is the technical bits of the new CASL laws.. Right below that we have the basic info on the Anti-Spam-Laws-Canada-TROOL-Social-MediaAnti-Spam portion in #1 which is the important piece for the Canadian small business owner.

Be aware this has been percolating since  December 2010. Sadly, Canada is #4 in the world for spam creation and yet we are one of the last countries to put legislation into effect.

US has one as does the UK and Australia has had theirs since 2003.

The following  list  1 to 6  excerpt from Davis LLP Anti Spam info
Canada’s New Anti-Spam Laws
Prohibit the following:

spamming - the sending of unsolicited commercial electronic messages (“CEMs”) whether in the form of e-mail, text messages, social media or other means of telecommunication (section 6);

hacking - the unauthorized altering of transmission data (section 7);

malware - the installation of computer programs without consent that result in phishing4, pharming5 and/or spyware6 (section 8);

fraud - the making of deceptive representations online, including representations on websites and in CEM addresses (section 75);

5  harvesting - the use of computer systems to collect electronic addresses without consent (section 82(2)); and

6  privacy invasions - the unauthorized access to a computer system to collect personal information without consent (section 82(3)).

——————————

The anti-spam portion #1, in plain terms:

Do not send a commercial electronic Message [ CEMs ] without:

  • The recipient’s consent (express or implied)*
  • The inclusion of  an unsubscribe mechanism*

*Unless a specific exception applies

The fines for a single  instance of contravention can be yup to 1Mil and $10 mil for Corporations. Note that directors and   can be held personally responsible.

Canada’s Anti-Spam Legislation

From CRTC website

The CRTC is committed to reducing the harmful effects of spam and related threats to electronic commerce and is working towards a safer and more secure online marketplace.

Canada’s new anti-spam legislation will better protect Canadians while ensuring that businesses can continue to compete in the global marketplace.

There are 3 simple rules to follow when sending CEMs:

  • Consent   You must have expressed or implied consent to send a message.
  • Identification   You must clearly and simply identify yourselves and anyone else on whose behalf the message is sent. (Company name and full name for additional senders)
  • Unsubscribe  In every message you send, you must provide a way for recipients to unsubscribe from receiving messages in the future.

We will be posting updated info as we find out more.. Would like your networking group to hear about it at your next meeting?
Email me to book the Anti-Spam Laws Canada Talk 

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