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Social Media

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Page One Google Search – You Not there?

Page One Google Search- Not there?
The Competition is Taking Your Money

If you are NOT  Page One Google Search your competition gets your customers!

What do you Google?  Movie times? Addresses and directions? Answers? Chances are you found what you wanted on the first page of your search results.  When was the last time you actually went past the first page to find something?  It’s a safe bet that your customers aren’t going past page one either.

Are your potential customers going to find you on page one when they’re shopping for your product or service?  Historically climbing the Search results ladder was all about things like page rank, keywords and backlinks.  

.  When you tie Google+ and Authorship* to your blog or web page you can get more credibility with really excellent content,  crowding out your competition.

Consistency in your data has become essential so that all your online presence is contributing to your climb.  Connecting all your online dots builds your web presence and your position.

You can also

.  When maximized, your Google+ profile will help you claim your Google Authorship* to build your credibility as an expert in your niche. More credibility equals better Search results.

Elaine Lindsay Google+ profile

 

 

 

 

 

 

 

Social Proof has also become a major factor in your search engine optimization strategy.   The connections you build, the thought leaders within your niche that you interact with, and the engagement you provide through social, expand your reach, growing your following and your traffic.  This is the kind of traffic that leads to sales because it comes from personal interaction. People want to do business with the People they Know, Like and Trust[PKLT].  This growth  impacts Search and your placement in the SERPs.

You can become a go-to source for information, which brings you up on the first page in search results and  first choice for purchasing.

Get on Page One Google Search you want to be found first! Right?

 

*NOTE: As of August 2014, Google+ Authorship no longer shows gravatars in the SERPs.

‘Tweet-gagged’ Twitter Mute Function

‘Tweet-gagged’ Twitter Mute Function Tweet-gagged

This Twitter Mute Function could be a nightmare for small businesses that are just trying to get their message out. Or could it be a useful tool for skimming off those who BROADCAST endlessly, self-promoting sales-y drivel with no real value or creativity.  Perhaps they ought to be ‘Tweet-gagged’.

You decide.

I read the info and immediately thought ‘Tweet-gagged’ that’s what people can say when they find out their 95% self-promoting tweets are no longer being seen by a majority of tweeters.

Based on the first few paragraphs of the Twitter blog post below, I have bolded the content that gives me pause.. I am playing devil’s advocate so I am not saying this will definitely happen, simply that it could happen.
You will find my comments directly below the quoted text.

From Twitter Blog may 12 2014 By Paul Rosania (@ptr)

Today we’re beginning to introduce a new account feature called mute to people who use our iPhone and Android apps and twitter.com.(1) Mute gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience.

In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you’d like to hear from less.(2)

Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline,(3) and you will no longer receive push or SMS notifications from that user.

The muted user will still be able to favorite, reply to and retweet your Tweets; you just won’t see any of that activity in your timeline.(4)

The muted user will NOT know that you’ve muted him/her,(5) and of course you can unmute at any time.(6)

My Comments on the Twitter Mute Function

  • (1)  Correct me if I’m wrong but, is that not “All tweeters?”
  • (2) This could be very useful for all those tweeps who only want to sell you followers, up until now i have added them to a public list called ‘Selly Selly NO NO‘ not much shame factor there, however it does separate them for me.
  • (3) On the surface this seems like a good thing, less tweets and retweets cluttering up the stream UNTIL ( dun dun dun…for effect)
  • (4) The aforementioned result of ‘muting’ could end up putting you in a really unfortunate place the ‘Bad Netiquette Pool’. I believe it is imperative to say ‘thank you’ for RTs and MTs and favorited tweets. Once you mute someone any and all of their tweet love/RTs etc will NOT be apparent to you.  I can see this becoming an issue for some who perhaps, mute too many early on and then drown in the  ‘Bad Netiquette Pool’
  • (5)   Because the muted tweeter (‘tweet-gagged’) has no idea what you have done they will wonder why no tweet-love from you?  Should they get offended and call you out on your lack of Netiquette (4)  you may have to (6) a lot!

Check out the full post on Muting a Twitter User  Let me know what you think in relation to the points I’ve made or any other points you want to mention.

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  • Stephen Eiler (2)

    Thanks Elaine – Again, you were an amazing inspiration to the class.  They are still talking about it.    As a result of your visit, more of the students are taking the entrepreneurship option more seriously. Stephen Eiler Instructor, Business Everest College Ottawa East 

  • Shawn Murphy

    I have tremendous respect for people who know their work inside and out. It’s a joy to watch them do their work: it appears effortless and joyful. This is the case with Elaine. She helped us wade into the pool that is Google+ and learn how to use it to our advantage. She gave us the tools, support and encouragement to turn Google+ into an important channel in our online presence at SwitchandShift.com.  You rock, Elaine! Shawn Murphy, MBA KAI Partners, Managing Director of Organizational Development| Switch & Shift

  • Stephen Eiler

    Stephen Eiler Instructor, Business Everest College Ottawa East

    Thank you so much for talking to the students today. I had all sorts of feedback after you left about how inspirational you are. Thanks so much!
    Would like to Introduce you to the chair of the Everest East Ottawa college campus and invite you to be on the PAC committee for the college. Stephen Eiler Instructor, Business Everest College Ottawa East

  • Dr Nathalie Beauchamp

    ”The Maximizer’

    I call Elaine Lindsay the Maximizer. Elaine has the expertise to help any business owner bring it all together when it comes to their online presence. If you want to make sure you are leveraging your social media efforts and Google resources, she is your go to gal! Dr. Nathalie Beauchamp Santé Chiropractic and Wellness Centre

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