I did a post all about MarketMeSuite and wanted to learn a bit more about the Lady behind the Dashboard! I love the idea that a company goes from paid to FREE with a great dashboard that has all kinds of bells and whistles.
Now I am not so naive as to not comprehend that they will have to make some other things paid upsells. I am totally OK with that. I approached Tammy, who very kindly answered my questions:
Hello Tammy, I wanted to put a face to my favourite social media dashboard.. so I have a few questions:
Are You single or married? you have kids and a dog I think.. can you tell me a little more?
I am married to a wonderful stay at home dad. And I have a wonderful little two year old boy (two tomorrow actually!). I always know the age of MarketMeSuite b/c we launched our first beta test the week I gave birth, haha! I have a dog named Skoda, who comes to the office every day, along with Brian who is my co-founder’s dog. Both rescue dogs, both vital to the work environment — they keep us happy and well entertained
Tammy, you are/were a New Yorker, why start-up in the UK?
Were?! I will always be a NY’er!
Alan (@wuup) and I (@tammykfennell) started MarketMeSuite together but remotely. I was a marketing chick and Alan a tech geek from Norfolk, UK. We met online after both consulting on different areas of the same project. Building an app was probably the last things on our minds. We both had our own small businesses at the time. But, in chatting, we both realized we had the same issues in each of our businesses — How to use social media to manage and convert leads. And we did what a lot of great (and stupid) people do. We took a leap of faith, formed a company, and worked like maniacs to get MarketMeSuite built and out to the masses.
I moved over here to the UK in early 2011 because we decided it was time to raise a small investment round. My husband is British, so it’s pretty easy for me to move freely between the US and the UK, whereas it’s a little more difficult for Alan and our lead developer, Bill, to move to America!
You were deemed an innovative Subscription only service. You hit record high subscribers in Nov and Dec 2010.. your growth topped 500% in the last 6 months of 2010; what prompted you to make MMS a free suite of tools/social media dashboard?
I cover a lot of that in this, http://marketmesuite.com/blog/why-has-marketmesuite-gone-free/, but basically the most important thing we can do is make sure MarketMeSuite is THE social media dashboard of choice, and we spotted an opportunity in the marketplace to break through. We have plans to introduce paid upsells which will appeal to a certain demographic of our base. We’ll be releasing an analytics element that will measure interactions, growth and ROI in a very unique way — based on actual use of the app. It’s a pretty groundbreaking approach, so our top priority is to make sure we have as many people using and benefiting from features of MarketMeSuite as we can, and we have big plans to keep pushing more features and innovation. Some paid, some free. We’re pretty excited.
MMS Opened Free on Sep 26th 2011(I hope that is correct) then doubled its user base in 4 weeks, adding 10,000 new users. Within that time over 500,000 updates have been sent via MarketMeSuite: What was your initial goal for the firth month?
It’s funny I actually said “I want to hit 10,000 users in our first month.” So we hit it. And since we’ve been growing exponentially. People are realizing that we are out there solving a problem, and we’re continuing to find new and unique ways to give more to our users. We absolutely love our community and I feel so lucky to have such an engaged user base!
As someone who uses MarketMeSuite I just wanted to tell everyone how marvellous is it and that they ought to use it!! ( I can be a bit obsessive with things I like)
I thought I had tried most of the social media management dashboards out there. As a small business I am always looking for the best value and the most bang for my buck..and the bucks of my clients. every time..
There are any number of choices out there. I was really unsure of which app or dashboard I really felt comfortable with:I liked one piece of one app and another bit on another app. None were exactly what I wanted or had the ease of use and layout I was looking for until Market Me Suite.
I needed a group of tools that would handle a variety of status updates, sort followers, cull the unfollowers and give me a good view of all I am working on.
What a stroke of luck to get the Market Me Suite almost as soon as it became a free app. I admit I wasn’t sure at first what this platform could offer? Could this be all I needed?
Too good to be true? You decide!
Not just for twitter updates: MarketMeSuite easily handles LinkedIn and Facebook too. With the ability to add team members to each and every account you have more flexibility in how you schedule all your updates.
From the marketing dashboard, through the multiple profiles, unlimited team members and brand management to the scheduled Twitter and Facebook; these are only a few of the spectacular array of tools. The TROOL-Y cool Smart follow and unfollow algorithm.. *pause to catch my breath* , the language targeted tweeting and the LinkedIn integration amazingly I’m not done.. there is also Reply campaigns, auto RSS tweets,email @mention info,there is integration for Ping.fm and for CRM -Zendesk a button to create ‘twickets’, you can even post to all accounts, schedule from your iPhone, Blackberry or Android and a slew of other goodies.
With only one platform handling all these tasks I have more time to get it all done without having to jump through hoops and check on 3 or 4 or more disconected apps.
Best of all there is no BUCK required! I get to keep my buck in my wallet for all the other expenses you incur in the day to day operation of your business
To answer my earlier question is this too good to be true: Not by half! The creators and the awesome peeps at MMS Like CEO @TammyKFennell and the lovely and always helpful @Nikki_Peters are amazing and have a wonderful inclusive outlook..
Tammy says “A lot has happened since the humble beginnings of an idea on a page. In a short time, we’ve transferred MarketMeSuite into the go to application for marketing small business on social media. We’re incredibly proud of what we’ve built, and we’re working harder than ever to make sure the future brings even more innovation.”
Market Me Suite [MMS] was established October of 2009, but launched in February of 2010 once the app was ready.
On the 26th September 2011 this premium app went free! and this post explains why:
MarketMeSuite allows businesses and teams to manage their social media, and create targeted leads.
“We believe the viral element lies in you, our happy users” said Tammy Fennell. This sentiment struck a chord and I am more than happy to offer my take on this superb product.
What are YOU waiting for??? Go get your dashboard NOW
Elaine Lindsay is hands down THE Google+ Expert. Her passion and relentless promotion of Google+ is contagious. Elaine gets right to the features and benefits of the social network always leaving you with an invaluable nugget that makes you want more. Elaine is the Google+ guru I turn to, always.