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The State of Social Media 2011: Social is the new normal

By Brian Solis

Part 6 in a series introducing my new book, The End of Business as Usual

The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. You and I both know however, that’ I’m not saying anything you don’t already know.

Social media is clearly becoming the new normal. For the last several years, simply adding the word “social” in front of anything and everything from media and gaming to commerce and CRM to business and consumerism, it’s clear that we are finally approaching the end of the hype curve to start making sense of what it all means and just how far it applies to the future of business and media.

But as social media becomes part of our cultural fabric and even as we witness businesses, governments,sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. Indeed, social media is affecting behavior and nothing is more important than the ability to influence decisions and ultimately behavior. The state of social media is not necessarily as much about which network is #winning as much as it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

To demonstrate this point, let’s review the profound findings from the recently released Nielsen Social Media Report.

1) Skeptics will now be recognized as laggards as they now officially stand in the way of progress. According to Nielsen, and well, reality, social media isn’t a fad. The report opens with a key finding that social networks and blogs dominate how Americans spend their time online, which accounts for nearly 25% of their total time spent on the Internet.

2) Four out of five active internet users aka everyday people visit social networks.

3) Looking beyond the U.S., in 10 major global markets, social networks and blogs reach over 75% of active Internet users.

4) 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. And, 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

5) 70 percent of active online adult social networkers shop online.

6) 53 percent of active adult social networkers follow a brand.

7) Tumblr nearly tripled its audience from just one year ago.

READ FULL ARTICLE…

 

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  • Dr. Nathalie Beauchamp

    'The Maximizer'

    I call Elaine Lindsay the Maximizer. Elaine has the expertise to help any business owner bring it all together when it comes to their online presence. If you want to make sure you are leveraging your social media efforts and Google resources, she is your go to gal!

  • Kathie Donovan

    Some people are meant to teach and Elaine Lindsay is one of them. Generous, wise, insightful, funny and plugged in to cutting edge Google everything. By the time I completed Elaine’s one day course, I realized that I was just beginning my Google journey and had a fabulous guide to rely on. There is great value in this fantastic resource which I plan to maximize for sharing and online training.

  • Sandra Tisiot

    Women in Business Conference

    Oct 17 2014Women in Business Logo

    Dear Elaine,

    Thank you for speaking at the Power Up Your Sales ½ Day Conference.

    The turnout was right on target and I am sure that was due to the knowledge and expertise of our speakers.  It came across and I've had nothing but rave reviews from our attendees. 

    I certainly think we could have made a day out of it.  The women really loved the information you had to share on Google+.

    Thank you again and all the best success to you.

    With thanks,

    Sandra Tisiot

    Founder and President

    Women In Business Conference

    Sandra@sandratisiot.com

     

  • Sal Alhakkak

    Internet Marketing Club

    Good evening Elaine, Thank you for a great presentation, you opened my eyes to a brand new world. I thought I am doing kind of OK, I found I need a lot to learn. For that I am grateful. Looking forward to seeing you soon on upcoming events and trainings. Respectfully yours, Sal Alhakkak 

  • Michael P Donnelly

    Ceasar's Windsor Meeting Planners Symposium

    Hello Elaine, my hope is that your trip home was comfortable. It was great meeting you, I thoroughly enjoyed your company, your presentation was immensely informative and have already started using what I have learned. Looking forward to our paths crossing again. Mike
    Michael P Donnelly Wine01Tutor/Casino du Vin

  • Jacki Feijoo 

    "We used Elaine for an in depth Google+ training. She is absolutely amazing.She has exceptional knowledge of Google and Google+ and how it works and the training is very easy to follow along as she uses live examples. I would highly recommend Elaine hands down to all my business associates as the Go-To Gal for Google+. Thanks Elaine Lindsay!"

  • Tana Heminsley

    I've had the privilege of getting to "hangout" twice so far on Google + as part of Elaine's show - Business Banter Plus.

    Each time Elaine has been incredible at helping myself and the others in the session to feel welcomed and supported to be our best on the call.

    From her professionalism in getting us to the hangout and all the logistics that go along with it, to the warmth and fun we had on the call as she guided the conversation; to her ability to share the word in the social sphere; Elaine modeled authentic leadership throughout.

    We even had some fun with the special effects in our first hangout, which added to the experience as well.

    I'd recommend Elaine to anyone creating an online presence and wanting to reach the world with their work. And she'll make sure you have fun while creating a successful experience. Thank you Elaine  Tana Heminsley Author, CEO and Founder, Authentic Leadership Global, Inc.

  • Stephen Eiler

    Stephen Eiler Instructor, Business Everest College Ottawa East

    Thank you so much for talking to the students today. I had all sorts of feedback after you left about how inspirational you are. Thanks so much!
    Would like to Introduce you to the chair of the Everest East Ottawa college campus and invite you to be on the PAC committee for the college. Stephen Eiler Instructor, Business Everest College Ottawa East

  • Tim Jones

    Elaine,
    I just wanted to drop you a note and THANK YOU so much for you help with my recent problem.  After months of trying to get something done on my own, it was not until I requested your assistance that I was able to get it resolved, and THE SAME DAY I might add.
    Thank you again for all the great work you do.  You are an excellent Google Plus Ambassador!  Tim Jones TV Spokesperson  G+ Hangouter

  • Ken Sundheim

    Social media consultants and SEO professionals are in abundance…though, there is a scarcity of very competent, knowledgeable people in the industry.  Luckily, in Elaine Lindsay, you've found a gem.  My company came to Elaine with some complex social media and search engine problems and Elaine treated my company as if it were hers making sure to do the work necessary to execute on our goals.  Needless to say, we've found our social media and SEO professional.

  • Bruce Garber

    Even first generation users don't know it all. Here on Google+ friend's continue to teach each other new tip's and trick's. Thank you +Elaine Lindsay for being a leader in this space. Bruce Garber 'Highlighting ordinary people doing extraordinary things'

  • Sandra Tisiot

    Elaine
    Wow, your content was amazing.  The ladies really loved it.
    I wanted to give you a quick thanks and let you know I will be in touch.
    Many thanks,
    Sandra
  • Kim Reynolds

    I had a fabulous lunch today for so many reasons: The highlight, I had lunch with social media genius and all round cool woman Elaine Lindsay. I only met Elaine recently at a networking event, but at lunch today I met the woman with the big heart behind the business. She gave me lots of great advice, personal and professional. Thanks Elaine! Kim Reynolds  Kim Reynolds Creative

  • Kevin K. Lau

    Elaine is an amazing person to work with. She has that unique ability to automatically connect and relate with someone. I've had the opportunity to interview her personally and her knowledge of SEO and social media is truly incredible! She is particularly great on Google+. I highly recommend that you work with her if you want to be found on the internet!
    Kevin K. Lau Online Marketing Manager at Quorum | Network Marketing Business Coach

  • Stephen Eiler (2)

    Thanks Elaine – Again, you were an amazing inspiration to the class.  They are still talking about it.    As a result of your visit, more of the students are taking the entrepreneurship option more seriously. Stephen Eiler Instructor, Business Everest College Ottawa East 

  • Shawn Murphy

    I have tremendous respect for people who know their work inside and out. It’s a joy to watch them do their work: it appears effortless and joyful. This is the case with Elaine. She helped us wade into the pool that is Google+ and learn how to use it to our advantage. She gave us the tools, support and encouragement to turn Google+ into an important channel in our online presence at SwitchandShift.com.  You rock, Elaine! Shawn Murphy, MBA KAI Partners, Managing Director of Organizational Development| Switch & Shift

  • Pat Durant

    Internet Marketing Club

    This was fantastic! Elaine Lindsay has another event coming up soon! (sic) Contact us ! You really don't want to miss it! She is the woman!  Pat Durant Sales Representative Royal LePage Performance Realty 

  • Dr Nathalie Beauchamp

    ”The Maximizer’

    I call Elaine Lindsay the Maximizer. Elaine has the expertise to help any business owner bring it all together when it comes to their online presence. If you want to make sure you are leveraging your social media efforts and Google resources, she is your go to gal! Dr. Nathalie Beauchamp Santé Chiropractic and Wellness Centre

  • Tammy Plunkett

    "After having Elaine Lindsay optimize my search and social profiles, starting with the about tab on my Google+ profile,  I was contacted by someone who was looking for a graduate of a specific class I had taken 2 years ago.
    (The searcher typed was "Practitioner using Intuition Intensive by Dr. Mona Lisa Schulz" and I came up 5th after Mona Lisa herself :) )
    We are now collaborating on several speaking opportunities. It was the first time that someone found me and hired me straight from a Google search." 
    Great talk you gave today, I always learn something more every time!
    -Tammy Plunkett
  • Kathi Rabil

    Elaine’s grasp of Search Engine Optimization (SEO), network connections and Google+ engagement position her as a leading expert of digital search and capture strategy. An  SEO ninja and early adopter of Google+ and Google HangOuts technology, she participated, along with other G+ Community members, in the first ever HIRL (Hangout in Real Life) in New York City in February 2012. This is a team member you want in your corner as you navigate the challenges of internet marketing!

  • Caroline Midgley

    Internet Marketing Club

    Thanks so much for a superb presentation on Google+ last evening at the Internet Marketing Club.  Your introduction, explanations and tips on using Google+ and hangouts were valuable. Looking forward to putting them into action.  Thanks for sharing your passion and your knowledge with us. With appreciation and gratitude to you and Paul for a very informative and inspiring evening.

  • Derek Lepine

    Internet Marketing Club

    Just wanted to send you a quick note thanking you for the valuable information you shared last night at the Ottawa Internet Marketing Club.
    Also enjoyed our conversation in the car.
    Have a great day  Regards,        World Financial Group        WFG Opportunity
  • Robin Cee

    "I had the PLEASURE of working with Elaine this year! she instantly zoomed in on the weak spots on my website and social media sites, she gave me such helpful advice to make the sites really pop and catch more traffic. she also advised  me how to tighten up my sites and make them more representative of me and my art. i would recommend her to ANYONE, she truly knows her stuff!
    Comedian Robin Cee  

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