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What marketers should know about SEO and Social Media

Published January 3, 2012 | By Elaine Lindsay

By Alex Romanovich, Founder – Social2B, Chief Marketing Adviser – EuroSpaClub International (Picture, courtesy of TopRank – Lee Olden)

The line between Search Engine Optimization (SEO) and Social Media Marketing (SMM) is getting thinner every day. And that means more integrated campaign strategies for marketing professionals and faster campaigns, yielding results. But before marketers leap into the ‘SEO and Social Media Integration’ world, a few items need to be reviewed and considered:

SM Bookmark 1: Don’t forget that Successful Social Media campaign is still about LINKS – and that means that people will link to you based on relevant content and topics that you will post
SM Bookmark 2: Also don’t forget that CONTENT is the next part of the successful Social Media effort – the more you and others write about a topic or a promotion, the better the results will be overall
SEO Bookmark 1: Successful SEO campaigns and efforts were ALWAYS about CONTENT RELEVANCY – the more relevant your content is the better are chances that people will find you in their search efforts
SEO Bookmark 2: In SEO terms, if people are LINKING to you, they are thinking about you and they are talking about you – give them enough reasons to do so more often

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Testimonials

Elaine Lindsay is hands down THE Google+ Expert. Her passion and relentless promotion of Google+ is contagious. Elaine gets right to the features and benefits of the social network always leaving you with an invaluable nugget that makes you want more. Elaine is the Google+ guru I turn to, always.

03/14/2013

Lisa McKenzie
Social Marketing Consultant
DSXgroup, LLC
Social Media Strategist and Keynote Speaker
Red Carpet Strategies

Elaine Lindsay is hands down THE Google+ Expert. Her passion and relentless promotion of Google+ is contagious. Elaine gets right to the features and benefits of the social network always leaving you with an invaluable nugget that makes you want more. Elaine is the Google+ guru I turn to, always.

03/14/2013

Lisa McKenzie
Social Marketing Consultant
DSXgroup, LLC
Social Media Strategist and Keynote Speaker
Red Carpet Strategies

Elaine,
I just wanted to drop you a note and THANK YOU so much for you help with my recent problem. After months of trying to get something done on my own, it was not until I requested your assistance that I was able to get it resolved, and THE SAME DAY I might add.
Thank you again for all the great work you do.

You are an excellent Google Plus Ambassador!

03/10/2013

Tim Jones
TV Spokesperson
G+ Hangouter

Social media consultants and SEO professionals are in abundance…though, there is a scarcity of very competent, knowledgeable people in the industry. Luckily, in Elaine Lindsay, you’ve found a gem. My company came to Elaine with some complex social media and search engine problems and Elaine treated my company as if it were hers making sure to do the work necessary to execute on our goals. Needless to say, we’ve found our social media and SEO professional.

Ken Sundheim CEO
KAS Placement

I had the PLEASURE of working with Elaine this year! she instantly zoomed in on the weak spots on my website and social media sites, she gave me such helpful advice to make the sites really pop and catch more traffic. she also advised me how to tighten up my sites and make them more representative of me and my art.

I would recommend her to ANYONE, she truly knows her stuff!

Robin Cee
Comedian
goofychik1@aol.com

Even first generation users don’t know it all. Here on Google+ friend’s continue to teach each other new tip’s and trick’s. Thank you +Elaine Lindsay for being a leader in this space.

Bruce Garber
‘Highlighting ordinary people doing extraordinary things’

Talked with +Elaine Lindsay after watching this(hangoput on AIR). She is smart, experienced and fun to hang out with.

Lisa B. Marshall

Elaine’s enthusiasm about social media (especially for Google+) is contagious. She is a terrific communicator, extremely generous with her time and has become a friend.

Audri Lanford CEO
Paperitis.com
Helping entrepreneurs go paperless to increase productivity, earn more money & achieve big dreams

Elaine’s enthusiasm for all things social media is contagious. Hearing her speak of Google+ really opened my eyes to all the possibilities I had previously missed. She patiently and generously explained just how she thought this media could help my photography business. Elaine has a positive zest for life and I would love the opportunity to mentor with her.

Wanda Malfara
Owner, Photographer
Wanda Malfara Photography

Elaine is a dedicated professional who is exceptionally generous with her time. She can be counted on to consistently commit her best resources to deliver above and beyond her clients’ expectations.

Abby Hagyard
Changing The Game
NOW WHAT? Strategies