by Juan Felix |
Ever wondered why “Snow white and the seven dwarfs” is one of the most successful fairy tales ever? Look no further. In this article you’ll discover snow white’s 3 secret marketing lessons to boost your business success.
Remember the evil queen who asks: “Mirror, mirror, on the wall…who’s the fairest of them all” ? The mirror, pleasing her, answers: “you are, my queen”. Then one day, the queen discovers snow white is the fairest of them all and decides to kill her.
We all know she did not succeed with her strategy. The tale ends with the queen falling of a cliff to her death. Snow white marries her prince and lives happily ever after.
Snow white’s fairy tale teaches you 3 marketing secrets to successfully position yourself or your brand in today’s over communicated marketplace. Just read the rest of this article, to discover how.
To successfully position yourself, your brand, products or service look at the customer’s or prospect’s mind. That’s your magic mirror! Really listen to how they perceive you. Don’t be like the evil queen. Learn how they talk about you. What do they like and what not and why?
How can you listen to them? This is where a social community build around Twitter, LinkedIn, Facebook, Youtube or Google+ can help. You need big ears and they should be everywhere people are talking about you. Do not try to convert people that you are the fairest if you are not. It will not work. Stay real with yourself. Authenticity is highly valued these days.
The social media mirror will come up with two results. One you like and the other you don’t. If you like how customers perceive you, nurture it, create a social profile that matches it. Use this social profile on Twitter, Facebook and LinkedIn. Make sure you keep the position for a long time. Be consistent.
If you don’t like what you see, discover another market niche. But only do it if you are sure you’ll be there first. And again, if you take your new market position, be consistent, differentiating and easy to understand.
Make sure everything you do with social media supports the position you would like to have in people’s minds. Keep looking in the social media mirror. If your customers don’t buy your new (brand) position look for another one. It will save you a lot of money and time if you stop converting customers.
Everybody loves snow white because she takes care of others first. The dwarfs were crying for days when snow white lay in the glass coffin. Snow white teaches you the importance of building a relationship and how to do it. The relationship you have with your customers wields influence over them. They will buy anything from you as long as it confirms the promise you(r) brand makes.
Social media are the best tools to build an online relationship. Here again, it is about listening to others first. If you have a Facebook page hire a great community manager. Make sure, he / she is passionate about your business, is committed to support your positioning and is able to connect with your audience. Look for someone who wants to work for empathy. In How to Be Good at Business with Facebook you can read more on how to stand out from the crowd.
Blogs are a great way to create a relationship with your audience. You’ll be able to engage with them and learn from their comments. Blogging -if done the right way- follows all 3 lessons: learn your customers mind, be consistent and build a relationship. In How 3 Golden Rules Make Your Blog Posts Go Viral you can read more about Blog Posting.
Now, more than ever, you need to know how to position yourself in our over communicated society.
I am sure your business will be successful if you start looking in the social media mirror. Listen to your customers, be consistent with your position and engage to build relationships. That’s the only way your time and money is well spend.
What’ s your experience with positioning yourself with social media? Please leave your reaction on this article in the comment box below.
Elaine Lindsay is hands down THE Google+ Expert. Her passion and relentless promotion of Google+ is contagious. Elaine gets right to the features and benefits of the social network always leaving you with an invaluable nugget that makes you want more. Elaine is the Google+ guru I turn to, always.